Craft beers — defined as beers from independently-owned, traditionally styled brewers making less than 6 million barrels a year — are more popular than ever across the U.S. But Super Bowl Sunday has traditionally been home turf for big American brewers like Anheuser-Busch and Miller-Coors, which can compound their worldwide cultural status with titanic advertising budgets.

In my first story for NBC’s national digital enterprise, I talked to craft brewers, big brewers, barmen and boozehounds alike to understand just what exactly people were drinking during Super Bowl.

Craft Brewers Tackle Super Bowl, Beer Industry’s Marquee Event